EXECUTIVE SUMMARY Edu-Labs Global
Learning Systems is a Thailand-based content, applications and programs
developer of e-Learning modules (web-based online and offline educational tools
for teaching, learning, instruction, training, re-training, certification, re-certification, production and tutoring); with a specific focus in "Just-IN"-Time". e-Learning. The
Company currently features as its� core content delivery platform a The company�s
product/service offering has been developed by leading experts in the areas of
Education- Among other features for K-12 learners, the K.E.W.L. PAD also includes Web 2.0 learning tools from the global online educational
community leader (ePals.com), hundred's of phonics-based modules in reading and
spelling from www.clicknkids.com, and top online English Language instruction
from EyeSpeak. This content is all housed within the safest protected
online environment found in the world to protect children-youth and teens known
as the L.E.A.P. Safe Zone. Edu-Labs K-12 members learn
from real-world information and knowledge from e-learning modules that are rich
and fun yet educational and interactive. They must sign a pledge to stay
drug-free and gang-free, complete from the Edu-Labs Global �Knowledge Bank�
which is a mandatory minimum of one (1) e-Learning module per week, do
community service for a minimum of one day a month and keep their grades up to
par to maintain a valid access status. The product/service mix
is very high in demand and the need for it is the first part of the company�s
life-long learning strategy that will best prepare children and teens for a
safe and successful life. Edu-Labs unique and
innovative business model that combines both the hardware device with
proprietary youth friendly educational and This device can be used
to manage every aspect of their digital lives where electronics and information
can be controlled from a centralized �cloud-Based� unit. The Company has a sound
marketing plan and approach via their exploitation of existing relationships
with key players in the field of education, Edu-labs has already
lined up exclusive deals with several local, national and International
governments and quasi-governmental educational departmental/agencies to ensure
the sales and distribution of Edu-Labs ' much needed and wanted innovative
e-learning system throughout school districts covering thousands of schools
(Private-International-Charter and Public) and several million children and
teens. As an investment
opportunity, the financial feasibility is provable and the cost-return analysis
makes prudent financial sense. The revenue-cost structure provides that the K.E.W.L. Pad in factory finished form (before adding content) will cost $150 per
unit, and after adding content to convert it into a �turn-key� K-12 e-Learning
platform will cost another $60 bringing the total cost per unit to $210.
The company plans to retail each unit for $350 creating a gross margin
dollar amount of $140 per unit. There are other peripheral revenue-cost
centers associated with this business including e-commerce opportunities for
related products & services , proprietary and 3rd party content and applications sales and advertising & sponsorship revenue from placements
within the modules themselves for appropriate sponsors wishing to expose their
wares to the K-12 global marketplace. Research data from respected global leaders IDC-Gartner and
Forrester respectively, show that 20 million tablets were sold
in 2010 generating $16 billion in global revenues �..70
million tablets are predicted to be sold in 2011 generating an
estimated $50 billion plus in global revenues��.140 million
units are predicted to be sold in 2012 generating an estimated $100
billion plus in global revenues��200 million tablets are
expected to be sold by 2014 generating an estimated $700 billion plus in
global revenues and the trend is not expected to slow down any time in the
foreseeable future! Out of this, Apple�s Another interesting and
telling statistic��..99.7% of People Still Haven't Bought A Tablet Yet. Because of its�
innovative and powerful business model of combining a top of the line tablet
device with high quality Educational content, applications and programs, while
keeping the price affordable; the company is well positioned to dominate the
Educational and youth areas of the $100 billion plus global tablet
market, starting with the U.S., China, Russia and Thailand markets
respectively. Once the company has
reached one-million tablet unit sales (estimated to take between 8-12 months
from official product launch), it plans to secure a listing on the Thai Stock
Exchange (The Stock Exchange of Thailand or S.E.T.) as well as a dual listing on the Japanese Stock Exchange taking full advantage of a new business agreement (March 2011) between Thailand and Japan which seamlessly allows for dual listings on each others' stock exchanges. The company has
already secured a special status with the Thai Department of Commerce (BOI or
Board Of Investment status), whereas it is exempt from business or personal
taxes for a period of 8 calendar years. Due to the company�s
innovative business model, whereas it has multiple and automatically triggered revenue streams built into each unit sold, making it non-dependent upon generating the bulk of its revenues from hardware sales, as well as a
generous revenue sharing program with its educational partners (including
schools-churches-learning centers-Internet Café�-Governments-Community groups
and organizations etc.), it is well positioned to also keep the price of its
tablet device lower than it�s competitors without compromising on the features
or quality of its tablets and subsequently its Smartphones which the company will roll-out as a phase 2 marketing and sales strategy taking advantage of the global network that it has already developed via its tablet sales. |